About TellTail

It all began with the broken search for Oscar.

Growing up in Iowa, Brittany’s family always had dogs, but when she began the search for her pup Oscar, she experienced the many obstacles in the process of finding a pet from a trusted breeder. The entire experience was broken; there was no central source of trusted information and scammers and puppy mills were lurking. As she spoke with others, it was apparent that most pet parents had a similar, frustrating experience. With Brittany’s background as a lawyer, she began growing the TellTail team to overhaul this fractured space.

Brittany (TellTail’s Founder and CEO) with her pup, Oscar.

We learned what breeders really need.

After extensive research and interviews, the TellTail team learned that breeders needed to separate themselves from bad actors. TellTail Match, a first-of-its-find matching service for breeders and buyers, gives breeders the opportunity to do just that. With ID verification, and confirmation that they are not a known puppy mill, breeders can elevate their programs to stand out from bad actors. TellTail is finally giving breeders the chance to shine, and giving buyers the tools to connect with them.

We built TellTail with breeders, for breeders.

TellTail supports breeders, but never interferes with their independence, or the way they choose to manage their programs. Some breeders find that the free resources available on telltail.com are just what they need, while others feel that TellTail Match is best for their program. Whatever the need, TellTail is working hard (and listening to breeders!) to finally provide them with the support they deserve.

Twelve Tenets of TellTail

Transparency is key.

Reputation is everything.

Have a big city imagination with a humble, small-town feel.

Give advice over commandments.

Challenge the status quo with a flexible growth mindset.

Educate yourself and always share what you know.

Always strive to do good.

Celebrate the wins.

Assume the best in others, but confront the worst.

Don't take yourself too seriously.

Be inclusive, and surround yourself with diversity of knowledge, backgrounds, and perspectives

Be honest about mistakes and only look back to learn